Jeroen Kraaijenbrink

Live and lead from your real self

One-on-one coaching for leaders who are hitting a wall or are fed up with themselves and ready to find out who they actually are.

Jeroen Kraaijenbrink
Jeroen Kraaijenbrink PhD · Author · Coach

Two studies, a PhD, six books, 100+ articles, twenty years of strategy work. Successful by any conventional standard.
It still nearly cost me my marriage.

For years I was the good boy who adapted, performed, and kept his feelings to himself. Outwardly it worked. Inwardly I was angry, frustrated, and full of ego I did not know how to name, let alone handle. I talked a lot and said very little. My wife and I got to the point where it could not continue like that.

What helped was not a framework, AI, or a technique. It was someone.

For me it was a pastor who thought more freely than the world I grew up in, and a coach who was honest about his own life, feelings, and behavior, instead of just mine. That gave me something to actually look at and work on.

Still married. More self-aware now, calmer, and more myself than ever before.

I can be that someone for you. That is the work I do with leaders, one on one or in small groups.

Most of the people I coach look successful from the outside. Good track record, good reputation, good numbers. But underneath it, something is off. They are tired in a way rest does not fix. Reactive in ways they do not recognize as themselves. Stuck in ways they cannot explain.

I am not here to optimize your leadership style or boost your performance. I am here to help you find out who you are underneath it, and help you live and lead from there instead.

What we work on

Five things people want, and rarely say out loud

You want rest

To stop reacting and get your head clear.

You want fulfillment

To understand what you are actually here for.

You want clarity

To know what to do next, and what to stop.

You want growth

To use your skills, and develop them further.

You want to be one person

To stop the split between work, home, and your own head.

If one or more of these five apply to you, it is time we have a conversation.

How I work

This is not a quick fix, and I am not a quick-fix coach

Deep, not wide

We go into the things you usually keep for yourself. The pattern behind the pattern. Most coaching stays at the level of advice. This does not.

You as one person

Your work, your relationships, your body, your head: not separate folders. What is off in one shows up in the others. I work with all of it, not just the part you brought to the call.

A real conversation partner

Not someone who nods and reflects your words back. I will tell you what I actually see, including about myself when it is relevant. Most leaders do not have anyone left who does that.

Built for real change

Not a framework you apply on Monday and forget by Friday. This is the slower, harder work of actually becoming someone different to live and lead from.

Background

Twenty years of asking the same question, just not always out loud

Long before Strategy for Life, I was already circling this. Two decades spent helping organizations get honest about their strategy turned out to be practice for helping people get honest about themselves.

6
Published books on strategy and leadership
20+
Years of research, advisory, and coaching work
300k+
LinkedIn followers engaging with the ideas
Faculty University of Amsterdam Business School
Speaker University of Oxford, Saïd Business School
Forbes 100+ articles on strategy and leadership
Co-Founder Big 5 of Strategy

Hitting a wall, or fed up with yourself?

Send me a message or book a call. We will figure out together where to start.