This is a tale about strategy done differently.
A tale about you and your organization. Including all levels, all departments,
everyone that should be involved in the strategy-making process.
This book isn’t fancy, model-rich, or acronym-ridden; it’s dedicated to the practical factors of how to make a strategy work!
“Having read quite a few strategy books, I can definitely say that this book is different. Kraaijenbrink’s One-Hour Strategy takes strategy out of the stratosphere of the boardroom and brings it down to earth, putting it in the hands of the managers and employees who have to do the actual work.”
Rutger Milders, Human Resources Director at AkzoNobel
The One-Hour Strategy follows Martin, the new sales team lead at Water & Flows, which
attracted him because of their unique way of doing strategy. We shadow Martin as he onboards
with his new colleagues, who walk him through each aspect of their One-Hour Strategy,
answering his questions and addressing his reservations.
As you read this book, you will reflect upon every facet of strategy with a set of “what is” and “what if ” questions that are included after every chapter. The “what is” questions invite you to evaluate how strategy is currently done at your organization.
The "what if" questions invite you to think about how things could be done differently when adopting the One-Hour Strategy.
“The One-Hour Strategy is an enjoyable read, challenging the necessity of omnipresent, oversophisticated strategy frameworks. Kraaijenbrink guides readers toward a simple and embracing approach, in which strategy becomes an integral part of people’s actual work. Highly recommended.”
Holger Feist, Chief Strategy Officer at Messe Münche
Every chapter contains a list of What If and What Is questions that help you evaluate your strategy. This resource pack contains all questions.Download
The Six M's and the 6M model will help you nail down the elements of concrete strategy. A printable 6M model is included in this resource pack.Download
Every takeaway in the book has a reason why it works. Both the takeaways and reason are conviently compiled in this resource pack.Download
“Vivid and engaging, this book is full of provocative takeaways. My favorite is takeaway 2: ‘Make strategy part of everyone’s job.’ Now that is something to think about!”
Richard Whittington, Professor of Strategic Management at the University of Oxford and Co-author of Exploring Strategy