Strategy is a mess. The high failure rates reported in academic studies ranging between 50 and 90% are but just one indicator of the industry's desperate state.

The main reason is that it is based on a set of myths about strategy that are so strong and convincing that we keep them alive, no matter what.

In this 37-page whitepaper, I break through these myths and provide alternatives.

What you get from this whitepaper:

• Ten strategy myths you can use at work
• Fifty micro-insights about productive strategy generation and implementation
• Recommended strategy sources, literature, and tools
• A distinguished understanding of strategy success